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More info on Fresno
Fresno History, per Wikipedia
The Cultural Arts District is a local arts and entertainment district, similar
to Fresno's Tower District. The distinction between the two areas are two major
historic theaters, the Warnor's Theatre and The Tower Theatre. The Cultural
Arts District was developed in many ways a response to the response of the advent
of the emerging Tower District of the mid to late 1980s. Many business owners
experienced a loss of prestige and revenue as art and restaurant goers moved
northward in search of entertainment and culture in a safe and friendly atmosphere.
Downtown Fresno often was plagued in the 1980s with a transient population,
crime, and poor patronage by many residents who reside in North Fresno. The
Cultural Arts District was not referred to as a district until the early 1990s
when Rose Marie Caglia, managing Theater Director became the principle and driving
element toward the emergence of an Arts and Culture district that would surround
Warnor's Theatre. Tenants within the Warnor's Theatre complex occupied space
within the theatre complex with assistance from Warnor's Theatre, where public
events, artists, professionals, and other business persons visited the historic
theatre, gaining knowledge about the problems associated with preservation of
local culture, the need for the arts, and entertainment in Downtown Fresno.
Throughout the 1980s Theatre Director, Rose Marie Caglia was a major contributor
toward the continued development of cutural arts in Central California. During
this period, Caglia was responsible for theatre performances at Warnors Theatre
(Cats, Phantom of the Opera, Les Misérables, David Copperfield, First
Run Movie Shows, Political Campaign Rallys, and a variety of music artists,
local talent, musicians, and actors. Despite limited success, Caglia drove forward,
working toward the preservation and maintenance of the Warnors Theatre Complex,
and establishing the center as a prominent cultural and historic landmark. Caglia
was responsible for recruitment of local artists and musicians, adding to the
wealth of talent that could work in concert, establishing a rich arts and cultural
center within Downtown Fresno.
As Theatre Director and Principal Manager of the Warnors Theatre and Business
Complex, Caglia became the primary benefactor for the development of the two
arts projects that would formally establish a presence and setting for the emergence
of the Cultural Arts District during the early to mid 1990's. The primary projects;
The Cultural Arts District Mural (1992) and Amazing Grace,(1993) were developed
by Project Manager, Mark D. Mejia, and Artist, Jamie A. Ortega. The first mural
is a 20 x 120-foot (37 m) design, representing cultural arts and entertainment
within Fresno, California. A large keyboard playing music, features local Bassist,
Jeff Henry, a Ballerina, Shakespeare, and performing arts logos. Mejia and Ortega
placed the words, "CULTURAL ARTS DISTRICT" header atop the mural,
so as to ensure reinforcement of the district name, rather than names that were
frequently proposed by developers that lacked appeal to the residents and businesses
within the Cultural Arts District. The mural is the second largest mural of
its kind in Central California, second only to John Sierra's mural, located
on the west face of the State of California Building in Downtown Fresno.
The second mural project, "Amazing Grace" was again commissioned
by Caglia, developed, and coordinated by Mejia, and finally painted by Ortega.
The inspiration for the mural was based on the publication, Places As Art and
by Mejia's late Father and Artist, Robert Mejia Sr.,(1938-1989) The mural signifies
the commitment to music and faith as a driving force within the Cultural Arts
District. The mural was likely - a determining factor in the emergence of several
prominent religious organizations that opened in the adjacent building shortly
after the development of the project.
The two murals in conjunction with the painting of Fulton Street lamposts black
and grey to match primary mural colors attracted new shops, services, and area
businesses to the Cultural Arts District. Shortly thereafter, the Fresno Metropolitan
Museum area underwent a facelift, where new lamposts were subsequently purchased
in the two colors (black and grey),matching the existing motif, present within
the Cultural Arts District. Moreover, the introduction of these artistic urban
revitalization projects gave new life to new restaurants and businesses such
as Sundai Sushi, Cornerstone Church, and Fresno Institute of Technology, creating
an improved area infrastructure that encouraged further long-term investment
by existing cultural centers in the area.
Local organizations, Arte Americas and the African American Cultural and Historic
Museum re-established themselves as the two pre-dominant centers for Hispanic
and African-American culture in the Central Valley. Many shops and business
continue to open within the Cultural Arts District. A new generation of Fresno
Artists, in awe of the 90's projects have since relocated to the Cultural Arts
District, painting psychadelic airbrush images of figures and images, reminiscent
of the 60's and 70's era. Some stakeholders were able to successfully redevelop
older buildings, e.g, Vagabond Motel Conversion, and Fresno Office Supply Warehouse
Conversion. The current artwork continues to be a major contributing factor
in the presence and continued growth seen in the area.
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